If you have a business, you likely spend a lot of time every quarter trying to figure out the best way to utilize your marketing budget. You want to reach the most potential consumers for the least money possible. Likely you have noticed that more and more of your budget is being spent on internet advertising. In fact, for the first time, in 2017, a plurality of advertising expenditures worldwide went to the internet. By 2021, half of the money spent by businesses on advertising is expected to go online.
Internet marketing is quickly becoming a multi-hundred-billion dollar industry. One of the biggest branches of internet marketing is affiliate (performance) marketing. In this kind of marketing, professional marketers and webmasters — referred to as affiliates — work to promote your product. Affiliates are rewarded for their labor in a cost-per-action (CPA) model. Whenever some action, determined by the business client, takes place — such as a sale, phone call, or click — the affiliate receives a reward. This ensures that businesses only pay for actually effective advertising.
Up until this moment, however, there have been two key issues with the CPA model. First is high commissions, as transferring money can be expensive, and brokers must be hired to determine the actual effectiveness of the CPA campaigns. The second problem is fraud, as many brokers who are tasked to count the number of actions completed pad the numbers in order to take a larger cut of the money.
HOQU and the HQx Token improve CPA marketing with the blockchain
Earlier this year, a team of marketing and IT professionals, experienced in the field of affiliate marketing — and with a successful product under their belt (https://marketcall.xyz) — got to work to develop a solution to those issues. They developed HOQU — a revolutionary, decentralized CPA marketing platform. HOQU operates using the HQx Token — a cryptoasset emitted by the Ethereum blockchain.
The HQx Token — How it will be used
The HQx Token will serve as a means of payment between the various participants (Merchants, Affiliates, and affiliate networks). It will be emitted by HOQU using the Ethereum blockchain, and will be exchanged on platform-independent exchanges.
The key advantages of the HQx Token include:
HQx transactions are fast and inexpensive:
When a merchant orders a service, and when an affiliate receives a reward, the transaction is instantaneous — capable of speeds thousands of times faster tahn fiat money transfers. Additionally, since it is all on a smart-contract, third-party agencies are brokers become unnecessary. This reduces the commision on service from as high as 40% in the traditional economy down to only 0.5%.
HQx transactions are transparent, meaning fraud-free:
As the token is blockchain emitted and exchanged using smart-contracts, it is literally impossible for merchants to commit “shave” fraud, downplaying the effectiveness of the campaign and taking money from the affiliate, or for merchants to claim they did more than they did and take money from the merchant. Everything is visible on the blockchain, and HOQU offers a number of other anti-fraud features.
A great investment
Among the various tokens available on the market, HQx offers one of the best investment opportunities. HQx is not a means of payment — it is a means of exchange. As a means of exchange it will gradually come to dominate the affiliate marketing world as more and more affiliate networks begin to do business via the HOQU platform.
The major exchanges have already begun to show interest in the token. HQx is sure to be a commonly held asset among the cryptocommunity. HOQU, in order to combat volatility in the market, has set up a system on the platform where service prices are fixed to a certain USD price. This means that HOQU services will keep the same competitive prices no matter what.
The token sale starts soon
35,000,000 HQx tokens will be accessible during the pre-sale and 520,000,000 during the token sale.
The pre-sale starts Nov 13th and ends on Nov 20th
Price: 1 ETH = 7,000 HQx
Minimum Purchase: 50 ETH (40% early bird bonus)
The token sale starts Nov 27 and ends one month later on Dec 26.
Price: 1 HQx = 0,0002 ETH or 1 ETH = 5000HQx
For more information visit https://hoqu.io
