Launching the platform is one of the key milestone stages for the project. Completion of development gives us a range of new tasks and leads to an update of the operational plan of the project. Today, we would like to share with you our plans and objectives for the near future.
First, let us briefly summarize the current state of affairs.
The HOQU project has 2 running platform versions:
- Business version
- Version on the EOS blockchain
They are very similar. The tokens can be used in both versions. More information about the versions can be found here. And now, we are at the beginning of the journey to promote and market our CPA marketing platform.
Customer service
Since the launch of the HOQU platform, one of the main tasks for our team is to build working relationships with customers and potential users of the platform. In this regard, the staff of the HOQU team has been expanded.
In the beginning, the platform will work for a small number of users who have experience in affiliate marketing. They will be provided with preferential terms for using the platform and the most complete support. According to their feedback the platform will fix the issues. Approximate dates for this format of work — until the end of summer.
The process of fixing issues based on the received reviews is already underway. The opportunity of using your own domain name when creating a network, the opportunity of inviting partners via invite links, and extended functionality for the network manager role will be added.
Marketing
As you know, the co-founders of HOQU are the founders of another network for affiliate marketing — Marketcall. Our experience in promoting a platform similar in its target audience allowed us to identify the most effective channels for promoting HOQU:
- Attending thematic events. In our opinion, the most effective method of promoting the platform is through events. Several major events will be selected where we will introduce the HOQU platform. A list of events will be determined by the end of this month.
- Thematic channels dedicated to affiliate marketing.
- Online promotion (SMM, contextual advertising, collaboration with bloggers).
Some channels will be launched in a near future, and some will be added a little later. Simultaneous use of all the abovementioned promotion channels is planned upon the completion of platform improvements based on feedback from the first customers.
Legal issues
HOQU is changing its jurisdiction from London to Estonia.
Taking into account the tightening of Estonian legislation on crypto-companies (for more details, visit the website of the Estonian Ministry of Finance), we expect to receive the necessary documents that will allow to accept HQX tokens as payment for platform use in about 3 months. This period is difficult to estimate and is determined on the basis of consultations with lawyers and the experience of other companies.
Token Swap
In February of this year, the blockchain version of the platform moved from Ethereum to EOS. Testing of the platform in the test version of EOS was quite successful. The platform is currently running on the EOS main network.
The change of blockchain platform makes it necessary to change the standard of the token and to conduct a token swap. The token swap is a serious step that will affect every member of the community. In addition, this is a fairly lengthy procedure.
While the solution of legal issues is in process, the team has the time necessary to once again assess the performance of the platform on the main EOS network. Another reason why we want to take advantage of this time is the expectation that Ethereum will be updated to a proof-of-stake algorithm, which would be preferable for us. The reason is that Ethereum is more decentralized. In this regard, the date of the token swap has not yet been set.
Dealing with the 2 versions of the platform and ensuring token usecase
Both versions of the platform involve the use of tokens, but in a different way:
- Blockchain version: the token is used as a unit of calculation between platform participants. The platform does not involve the use of fiat currencies.
- Business version: the token can be used to pay tariffs for using the platform. Settlements between platform members is carried out using standard currencies.
Tariffs for the business version are being worked out. When developing tariffs, the following factors will be taken into account:
- feedback from first users;
- financial benefits when paying by tokens.
Business activity will begin with the business version that allows users to use both fiat currencies and tokens. Subsequently, project clients will also be offered to test the blockchain version with further feedback.
Also, the possibility of combining both versions in the future is being considered.
Thank you for your support and attention to our project.
Sincerely,
The HOQU Team
